NEWS

Final day highlights from Microsoft EMEA Sales & Tech Summit 2025

Events

As we wrap up an incredible and insightful week at the Microsoft EMEA Sales & Tech Summit in Dublin, we are happy and thankful for the meaningful connections, valuable discussions, and exciting opportunities from this summit.

Inspiring Conversations with Microsoft Leadership

We began the final day with an inspiring meeting with Martin Cullen, General Manager for Small, Medium, and Corporate at Microsoft EMEA. The conversation opened the door to many exciting developments we can’t wait to explore further.

Strengthening Strategic Partnerships

Our collaboration continued with a key meeting with Emmet O’Donovan, Specialist Sales Manager for SMC. We aligned upcoming partnerships and activities, emphasizing clear actions, ownership, and timelines—key elements for successful collaboration.

Forward-Looking Strategic Planning

Sitting down with the SMC Sales Team, we had an in-depth session to review pre-identified business opportunities and collaboratively map out actionable, forward-looking strategies. These strategic sessions are crucial for ensuring we stay aligned and proactive in delivering exceptional value to our clients.

Joint Market Activities

Another key highlight of the day was a Market Activities meeting with Katarina Larsson, where we explored opportunities for joint marketing initiatives. By working together, we aim to create even greater impact and value for both Microsoft and Engage Group clients.

A Celebration of Partnership

To top it all off, we shared a dinner with the Swedish Microsoft SMC Sales Team. It was the perfect way to reflect on the insights and accomplishments of the week, strengthen relationships, and celebrate the growing partnership.

Looking to the Future

Thank you to Microsoft for hosting this inspiring summit and to everyone who took the time to meet, share ideas, and collaborate with us. Because of you these days have been filled with invaluable insights and meaningful conversations!

Written by:

Ida Söderqvist

Head of Marketing
Media contact

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