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Day 3 at the Microsoft SMC Sales & Tech Summit EMEA 2025 was packed with game-changing insights. From the transformative keynote on 'The Age of Copilot' to strategies for seamless EA to CSP migration and data-driven innovation with Microsoft Fabric, the future of intelligent solutions is taking shape. Here's what we learned and how it will impact our journey with clients.

Day two at the Microsoft SMC Sales & Tech Summit EMEA 2025 offered deep dives into AI and strategies for creating long-term customer value. From exploring how AI is transforming business operations to gaining new perspectives on driving sales success and customer adoption, the insights have been both inspiring and actionable. These fresh ideas are now ready to strengthen our customer projects moving forward.

We’ve arrived in Dublin for the highly anticipated Microsoft SMC Sales & Tech Summit EMEA 2025! The day started with many activities, including networking opportunities, insightful sessions, and strategic discussions. Representing Engage Group are Mikael Carle, Ola Nilsson, Hans Gillesén, and Mikael Algeroth.