Blogg
Day 2 of Microsoft EMEA Sales & Tech Summit 2025
Events
Day two in Dublin has been intense and packed with invaluable insights. Our team got the chance to listen to several interesting sessions, network, and meet the Microsoft Sales team. See some highlights below:
The Age of AI: A Game-Changer for Business
We started the day by diving deep into ”The Age of AI,” an enlightening session exploring how AI and intelligent agents are revolutionizing work and creating new opportunities for businesses and their customers. The discussions highlighted the growing importance of leveraging AI to enhance decision-making, streamline operations, and deliver personalized customer experiences.
Driving Sales Success with Business Value
One of the standout sessions of the day was ”Winning Deals with Business Value to Drive Sales Success and Long-Term Customer Adoption,” led by a Microsoft Black Belt expert. The session reinforced many of the strategies we already employ at Engage Group but also provided fresh perspectives and actionable ideas to enhance our approach further.
Strengthening Key Partnerships
Beyond the inspiring sessions, we had the pleasure of strengthening our connections with Swedish Microsoft representatives, including Therese Treutiger, Emmet O’Donovan, and other Sales Executives. Engaging in idea exchanges and discussions about future visions with industry peers was energizing and insightful.
A Special Evening with Microsoft Sweden
As the day ended, we looked forward to a special event hosted by Microsoft Sweden, led by Therese Treutiger, exclusively for Swedish partners. This gathering provided an excellent opportunity to cement relationships within the Swedish Microsoft ecosystem further and explore potential collaborations.
Written by:
Ida Söderqvist
Head of Marketing
Media contact


